Billiard Factory and Players Pure X Host Free Pool School

Jacksonville, Florida-  Pure X Cues by Players will be sponsoring a free pool school, tournament, and challenge the pro chances during Father's Day weekend on June 16,2012. Billiard Factory of Jacksonville, FL will host the event sponsored by Brunswick Billiards and Championship Cloth. The pool school will be taught by world renown coach and professional player Charlie "Korean Dragon" Williams. Billiard Factory will also feature a huge sale to celebrate dads and pool players.

"We are committed to giving everyday players the upper hand by providing performance enhancing technology cues at great price points," said Jamie Bond, President of Cue & Case Sales, Inc., parent company of Players and Pure X  Technology Cues. "We also believe in supporting our dealer network by assisting retailers like the Billiard Factory with promotions and are happy to be helping with this event," she added.

"Championship Cloth loves these kind of events. Programs like this will help retailers and boost interest and sales in our billiard industry," said Mike Serra, Chairman of the Billiard Congress of America and Vice-President of Championship Cloth.

The event will feature a junior tournament for kids as well as an adult tournament sponsored by First Coast APA, the largest pool league in North Florida and Jacksonville. A special military only tournament will also be held in honor of the United States servicemen and women.  Fans and players will also get a free lesson and challenge a game with professional touring champion Charlie Williams. Williams has won several major titles and also coached top ranking pro players such as Allison Fisher, Rodney Morris, Johnny Archer, Yu Ram Cha, Erica Park, as well as captained Team USA for the Mosconi Cup.

Autograph pictures and cases signed by 2x World 14.1 Champion Thorsten Hohmann will also be given away as free prizes. Hohmann is a player representative for Lucasi Hybrid Cues, another Cue & Case quality brand.

All activities are free and paid for courtesy of Brunswick Billiards, Championship Cloth, Pure X Cues, and Billiard Factory.

"The Pure X Pool School Show is a great idea, especially for retailers like Billiard Factory. With support from major manufacturers like Brunswick Billiards, Cue & Case and event organizing by Dragon Promotions, fans and consumers have a lot of terrific reasons to come shop and have fun. We like to give a little something of everything for all people coming through our doors," says Erik Decious, Managing Partner of Billiard Factory in Jacksonville, Florida.

"Brunswick is pleased to be supporting the local military and league players in this event. For 167 years we have been connecting generation after generation around the billiard table. We are proud that the Billiard Factory continues to invest in the future of the sport and we are excited to be there as their partner," said Austin Rothbard, President of Brunswick Billiards.

People that have been thinking of finally buying Dad that pool table, cue stick, darts or adding another item for his man cave like a foosball table, ping pong, shuffleboard, bar, game table or home theater seating... the time would be now. Billiard Factory is honoring the special promotions and sale starting today all the way through the end of Father's Day weekend.  Military and APA members will get additional discounts so bring your membership card or military ID.

Families should bring their Dads and meet the pro, get a free pool lesson, and play in a free tournament. A perfect Father's Day present! Free school starts at 1pm. All activities end at 6pm or until conclusion of the tournaments. Billiard Factory is located at 5585 University Blvd West, Jacksonville (904) 733-6880

Billiard Factory is the nation's largest family owned and operated home entertainment superstore, carrying every top brand name in billiards and home entertainment furnishings. Billiard Factory has been in business for over 40 years and has over a dozen locations throughout the United States. More information on stores and locations can be found at

Cue & Case Sales, Inc., parent company of Players, Players HXT and Pure X Cues, has been an industry leader in billiards for over 20 years. Founder Jim Lucas started the company with a single goal in mind: to provide everyday pool players with high quality cues at an affordable price. Players was one of the first cue lines Lucas started with - today it is one of the top brands in the world. In recent years, the Players line has been updated with Players HXT and Pure X technology cues. Popular among world class professionals such as Jennifer Barretta and Shaun Wilkie as well as everyday players, these cues come packed with all the performance-enhancing features today's players want, but still carry an affordable price tag. Cue & Case Sales is the parent company to over 17 industry-leading brands and is the largest manufacturer/distributor of billiard supplies in the world. Cue & Case Sales' global distribution network provides customers with a price match guarantee, super low freight rates and one-stop shopping services. Please visit for more information.