McDermott Handcrafted Cues Introduces the I-Shaft Plus with Isolator™ Technology

MENOMONEE FALLS, WI.—April 13, 2007. McDermott Handcrafted Cues announced today the introduction of the new and improved Intimidator I-Shaft Plus with The Isolator™ Vibration Dampening Technology. The Isolator™ dampens vibration significantly according to player testing.

“The increasing need for greater control has led us to the development of the Isolator™ technology,” said Larry Liebl, Vice President of Manufacturing. “Our engineers are excited about the results they have seen.”

The Isolator™ Vibration Dampener
The Isolator™ is a vibration dampener with a unique design that solidifies the shaft core by effectively filling all voids and air spaces. Reducing shaft vibrations gives the player greater stability.

Greater Stability Equals Greater Control
The Isolator™ technology makes for the most stable shaft on the market. The same player, with the same stroke, is able to enhance their performance dramatically. “Once again, McDermott engineering has raised the bar in achieving optimum performance in the billiard industry,” said Claude Napier, President and CEO of McDermott.

Enhance Your Performance Today
The I-Shaft Plus with the Isolator™ vibration dampening technology is available April 13, 2007 at Authorized McDermott Dealers across the country and in 45 countries around the world. “The Isolator™ technology provides an enhanced feel while also increasing power,” said Nat Rosasco, Executive Vice President and COO.

Consistency Wins
“The I-Shaft was already the best hitting and most consistent low deflection shaft on the market,” said Link Pendley, Vice President of Global Sales for McDermott. “The new Isolator™ technology further enhances the feel and ensures players will be pocketing more balls, more consistently than ever.”

Our Inspiration
Since 1975, McDermott Handcrafted Cues has consistently raised the performance standards for what billiard players expect from high performance billiard equipment. McDermott builds billiard equipment for people who view playing pool as an end in itself, drawing on cutting-edge technology and tasteful yet aggressive design. McDermott equipment is rooted in performance, using the latest technology in a state-of-the-art facility and utilizing the finest materials available. McDermott manufactures high quality 2-piece cues, high performance Intimidator shafts, premium Shooter's Collection cases and accessories, and the exclusive Lifestyle Collection apparel line. For further information about McDermott Handcrafted Cues, please visit our website at