Bayfield, CO - Women’s Professional Billiard Association (WPBA www.wpba.com ) announced today the addition of Rich Sacco as Director of Tour Events. Mr. Sacco joined the organization to further develop the WPBA Tour and expand its sponsorship base.
Rich was formerly the President/Owner of Castle Billiards in East Rutherford, NJ from 1991 to 2003, directly involved in all aspects of the business. He led the way to the success of Castle Billiards, increasing food and beverage sales, building the customer base through corporate parties, growing billiard league competition, as well as various other marketing ideas. Castle was a sponsor of several WPBA pros and held qualifiers for the organization which became the footprint for the WPBA State Championship program. Rich was one of the few that were able to obtain corporate sponsorship for billiard events. Rich is a former (retired) executive from Verizon Wireless, with a long career that included the responsibility of a 20 million dollar budget.
To fully understand the business he was in, Rich earned his certification as a billiard instructor and held an elected position on the WPBA’s Board of Directors in 2003, continuing to work on strategic planning after that.
“Rich’s extensive knowledge of the industry and experience in working with corporate sponsors as well as growing a successful business from the ground up will be a valuable asset to the WPBA”, said Dawn Hopkins, WPBA Board of Directors member.
